You built your firm with intention. Now let's make sure people can actually find you.
You left the big firm for a reason. You wanted to do good work, on your terms, for clients who matter to you. But growing your practice? That part's a little harder when you're also the one answering emails and keeping everything ticking over.
Here's what I see a lot: really good lawyers who just aren’t showing up in a consistent or clear way online. Not because they don't care about their brand — but because between client work, admin, and actually running a business, there's just no headspace left for it.
And the DIY attempts? The Canva templates that never quite look right, the Google profile that's been "almost done" for eight months, the website that doesn't sound anything like how you actually speak to clients — none of that is really bringing in the type of work you actually want more of.
I see this a lot — so I’ve pulled together something simple that helps you get a clearer view of it.
You know it should feel more like you — but you’re not sure where to start
You're showing up inconsistently online — or not really showing up at all
Referrals are keeping you afloat but you know it's not a strategy you can rely on forever
You're ready to be more visible — you just need someone to show you what's actually worth your time
The Visibility Audit
A personal, honest video review of your firm's online presence.
$97
one-time
I'll record a personalised Loom video — just me, talking you through exactly what I see when I look at your online presence. What's working, what might be getting in the way without you realising, and the specific things I'd focus on first if I were you. No jargon. Nothing overcomplicated. Just a clear, considered perspective from someone who knows this space.
In your inbox within 48 hrs
Built around your firm
No pressure to do anything further
Law firms only
If I can't find at least 3 clear, actionable things to improve your visibility, you pay nothing. I’ve never had to use this — but it’s there so you feel comfortable going ahead.
Secure checkout · No recurring charges · You'll hear from me personally
What I’ll look at
Your website — through a client's eyes
Does it build trust quickly? Does it speak to the right person? Does it make it easy to reach you? I'll tell you what's landing and what's quietly pushing people away.
Your Google presence
For solo and small firms, this is often the fastest win available — and the most overlooked. I'll show you exactly what to do with it.
How visible you actually are
When someone searches for what you do in your area, do you show up? I'll give you an honest picture of where you stand and where the gaps are.
A clear, prioritised starting point
Not a long list of things to fix. I'll tell you the 3–5 things most worth your time — so you can move forward with clarity instead of spinning your wheels.
What happens next
1
You order and send me your details
Name, email, and your website URL. That's all I need to get started.
2
I take a proper look
I review your online presence the way a potential client would — and I look for what's getting in the way of them choosing you.
3
Your video lands in your inbox
Within 48 hours. A calm, considered walkthrough — just me talking you through what I found, in plain language. No waffle, no filler.
4
You take it from there
You can take it from there in whatever way makes sense for you. If you'd like support implementing any of it, I'm here — but there's no obligation and no awkward follow-up. I promise.
A
Alison Kunze
Legal Marketing Specialist
I've spent nearly 20 years working inside professional services — so I'm not guessing at what works for law firms. I know the culture, the hesitations, and the specific way clients choose who they trust with something important.
I started doing this work because I kept seeing talented, driven lawyers — especially women who'd taken the leap and built something of their own — being completely underseen online. That felt like a waste. So I made it my thing to fix it.
I'm not a flashy agency. I'm one person who genuinely cares about helping you grow with intention — and I’ll always follow through on what I say I’ll do.
"
Ali's amazing, she did an audit on my LinkedIn profile and pointed to a number of fixes and tips that would benefit my profile visibility and recognition... so grateful for her and her talents.
— Founder, Management Accountant · Solo operator
A few things people ask
Why isn't this free?
Because when something’s free, it often gets pushed down the list. At $97, you'll actually watch it — and I'll actually put real thought into it. This is a proper piece of work, not a lead magnet dressed up as advice.
Will you ghost me after I pay?
Never. I’m very conscious of keeping you updated. You'll get a confirmation immediately, a personal response from me within 24 hours, and your video within 48. If anything changes, I'll tell you.
Is there a pitch at the end of the video?
No. The video is the main piece of value. If you want to explore working together after watching it, I'm very open to that conversation. But it's completely your call.
My online presence is pretty basic — is this still for me?
Especially for you. The less polished your current presence, the more clearly I can see what would make the biggest difference. You don't need to have your act together first.
Do you work with all types of law firms?
I work exclusively with law firms and professional services — solo practitioners and small practices. It's the only space I work in, which means everything I tell you is grounded in what actually works in this industry.
