I help smaller firms get their marketing, LinkedIn and business development activity organised and moving - without needing to hire someone internally.

Marketing and business development support for boutique professional services firms.

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How I can help your firm

Online Presence Setup
Firm Profile / Capability Statement
Ongoing Marketing Support

Hi, I’m Ali.

I’ve spent nearly 20 years working in business development and marketing across professional services — much of that time alongside law firm partners and leadership teams.

These days I work with boutique firms who want practical help with things like LinkedIn, marketing materials and business development activity, but don’t need a full-time marketing person.

No big agency structure.
Just experienced support alongside your team.

about me

  • "Alison has a wealth of experience and knowledge – and coupled with her personality and unwavering desire for excellence and innovation....she has achieved so much more

    —Senior BD Director, Global Law Firm

  • "The dinner [with The Premier] went amazingly well, and it hit all the KPI I was hoping in terms of profile and network for our firm

    —Managing Partner, Global Law Firm

  • "Alison is just amazing. She is warm and encouraging, has endless ideas and suggestions to help you get your LinkedIn profile working at its best, and is excellent at helping you to find your 'voice'.

    —Traci Clifton, Business Owner

  • "Alison is a wonderful BD and marketing professional who provides strategic and practical tips that are tangible and easily put into action, helped us rethink the way we approached legal marketing, and helped us quickly score new ‘wins’.

    —Director, Global Law Firm

When firms usually come to me:

Usually it sounds something like this:

  • “Our LinkedIn is a bit all over the place.”

  • “We probably need a proper firm profile.”

  • “We should be doing more marketing but no one has time.”

  • “We’re getting referrals but we’re not really nurturing them.”

  • “We’ve been meaning to sort this out…”

That’s where I step in.

Typical projects I help firms with

  • LinkedIn profile and content support

  • Firm profile or capability statement design

  • Messaging updates for websites or service pages

  • Content support around new services or announcements

  • Helping partners stay visible without it becoming a chore

Ways we can work together

If your firm could use a bit of help getting marketing and visibility organised, let’s chat.

Sounds great - let's chat!