How a “Traffic Light” System Made Networking More Inclusive

Rethinking Traditional Networking

Walking into a networking event can be daunting. Whether you're an extrovert ready to dive into conversations or someone who prefers to ease into social settings, the pressure to make connections can feel overwhelming.

At a recent Women in Technology WA Inc. (WiTWA) networking event, I experienced a simple but brilliant approach that made all the difference.

A Traffic Light Party… But Not the Usual Kind

At check-in, attendees were given a name badge, a social bingo card, and a choice of a red, yellow, or green dot:

🟢 “I’m open to chat with anyone.”
🟡 “I’ll join in when I’m ready.”
🔴 “I’m here to learn and observe.”

This small adjustment transformed the usual networking dynamic. Instead of feeling pressured to start conversations, everyone could engage at their own pace.

The Power of Intentional Networking

By removing the stress of forced interactions, the event fostered more genuine, meaningful connections. I ended up speaking with chemical engineers, gaming security experts, and psychologists—people I might never have approached in a typical networking setting.

This approach highlights an important shift in business development and event marketing:

• Not everyone thrives in traditional networking environments.

• Creating accessible spaces leads to stronger, more valuable connections.

• The best events prioritise engagement over expectation.

How to Make Networking Events More Inclusive

If you’re organising an event, consider small but impactful changes that help attendees feel more comfortable. Whether it’s a traffic light system, structured introductions, or social icebreakers, these elements can redefine networking for the better.

What’s a simple change you’ve seen that made a networking event feel more welcoming? Drop your thoughts in the comments—I’d love to hear them!